My Role
market research / user research / evaluator / designer
What is Swole-Knit?
Swole Knit is a mobile fitness app that not only focuses on helping users stay fit, but also to encourage them to socialize while keeping them accountable.
Problem and Goal
This is an existing application and I was tasked with answering the following question: how can messaging be integrated within the existing features?
The goal was to design new messaging features that create sustained engagement and to increase repeat usage.
Research
I looked into the competitive industry leaders and they were the following:
- Productive Habit Tracker
- FitList - Gym Workout Log
- Map My Run
- Nike Run Club
- Strava
Common Likes vs Common Dislikes
Target Users:
- 18 — 34 years old
- very tech-savvy: they are on their phones for several hours a day
- very budget-conscious
- messaging and communicating with friends and family is a very important part of their daily lives
Company Brand:
- brand personality: a trusted friend with a good sense of humor who always has your best interests in mind
- contemporary
- trustworthy
- humorous
- motivational
Using the inspiration from industry leaders I decided to choose to go for a modern theme.
Bright colors are energetic and help boost users’ moods. Rounded corners are easy to the eye and the the contrast is not too high to keep the UI clean and modern.
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Sketches
One of my solution to the question of integrating messaging feature into the fitness app was to provide users with a social feed where they were allowed to post, as long as providing push notifications to notify users of activties.
This was in part to keep the goal of users engagement, interaction, and keeping true to the fitness app of helping users be accountable.
Final Mockups
After testing out the low fidelity mockups with some of my users I created hi fidelity mockups. All initial pain points were addressed while creating these mockups, such as clarifying the Challenges page and improve on the gamification of the application.
Results and Constaints
After the final testings with users a lot of them commented that the app was very different from other fitness apps that they have used before.
They all mentioned that the reward system is something that they enjoy and will keep them continuously engaged. They like that fitness is rewarding in a literal sense and love the idea of including their friends.
